US internet advertising revenues for the first six months of 2008 were $11.5 billion, setting yet another new half-year record representing a 15.2% increase over the first half of 2007.
The IAB and PricewaterhouseCoopers
Internet Advertising Revenue Report, covering the first six months and the second quarter of 2008, also reveals that Q2 2008 was up 12.8% over the same period of 2007 and showed a slight decline of 0.3% from the first quarter.
Search and display-related advertising continue to set records. Search revenues totaled almost $5.1 billion for the first six months of 2008, up 24% from the $4.1 billion for the same period in 2007.
Display-related advertising totaled close to $3.8 billion for first six months of 2008, compared to the $3.2 billion reported for the same period in 2007, showing about a 19% increase. Display-related advertising includes display banner ads, rich media, digital video, and sponsorship.
Randall Rothenberg, president and CEO of the IAB, said: “Interactive advertising continues to demonstrate year over year growth as marketers and consumers increase their embrace of digital media.
“The essentially flat performance we see quarter to quarter reflects in part cyclical advertising trends. Compared to the trajectory in other media and in the general economy, interactive has outperformed because it delivers a level of accountability unmatched by any other advertising medium.”
| Advertising Formats ($ millions) |
| |
FH 2007 |
FH 2008 |
| Search |
41% ($4,097) |
44% ($5,064) |
| Display Related |
32% ($3,198) |
33% ($3,799) |
| -Banner Ads |
21% ($2,099) |
21% ($2,418) |
| -Rich Media |
7% ($699) |
7% (806,000) |
| -Digital Video |
1% ($100) |
3% ($345) |
| -Sponsorship |
3% ($300) |
2% ($230) |
| Classifieds |
17% ($1,699) |
14% (1,611) |
| Referrals/Lead Generation |
8% (799) |
7% (%806) |
| E-mail |
2% ($200) |
2% ($230) |
| Source: IAB/PwC |
UK internet advertising expenditure grew to £1.68 million in the first half of 2008, a 21% year-on-year like-for-like increase, according to figures from the Internet Advertising Bureau (see Internet Advertising Spend Up 21%).
The research said that without the growth shown by online, the advertising market as a whole would have experienced a 4.6% decline in the first-half of the year rather than the actual 0.7% year on year fall.
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