TV, Internet and Mobile usage in the US has continued to increase, according to Nielsen’s ‘A2/M2 Three Screen Report’.
As of the third quarter this year, the average person in the US watched approximately 142 hours of TV in one month, while the average time a US home used a TV set during 2007-08 is up to 8 hours and 18 minutes per day.
Nielsen’s television figures have hit a record high since the company started measuring TV in the 1950s.
In addition, Nielsen found that people who used the internet were online for around 27 hours a month, and people who used a mobile phone spent 3 hours a month watching mobile video.
“Americans keep finding more time to spend with the three screens,” said Susan Whiting, vice chairperson for The Nielsen Company.
“TV use is at an all-time high, yet people are also using the internet more often – 31% of which is happening simultaneously,” she added.
Nielsen’s report also revealed that online video grew steadily through the quarter, due to a number of events including the Olympics, Major League baseball games and the political conventions.
Women are more likely to watch videos on the internet than men, while men are more likely than women to watch video on their mobile phones, according to the research.
Whiting said: “Our numbers show that TV remains the dominant choice for most Americans, yet timeshifting as well as videos on the Internet and on mobile phones, continue to be the trends to watch.”
Nielsen recently released research findings which suggest TV viewing and internet usage are complementary in the US, with the heaviest users of internet also being the heaviest television viewers (see Research Finds TV Viewing And Internet Use Complementary).
Earlier this month, comScore M:Metrics also revealed that a total of 6.5 million Americans tuned into mobile video in August this year (see 6.5m Americans watched mobile video in August).
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