Digital research firm comScore has found that 93% of iPhone owners accessed mobile media in January.
According to comScore, mobile e-mail is used by 75% of British iPhone owners, making it the most popular type of mobile content consumed on the device.
Alistair Hill, comScore analyst, said: “Consumers are clearly embracing the iPhone’s touch screen keyboard. The penetration of e-mail usage on the iPhone is more than double that of the smartphone category as a whole.
“Over the past several quarters, the UK smartphone market has been dominated by the N95, which lacks a QWERTY keyboard. As a result, we see smartphone users favour using their device for music and photo messaging, two activities for which these Nokia devices are particularly well-suited, more than e-mail.”
comScore data shows that nearly 80% of UK iPhone owners accessed news and other information via a browser, four times the rate for all mobile phone users.
comScore has also revealed the demographics of iPhone owners, and found that 75% are males, mostly between the ages of 18-44. Smartphone ownership also typically skews male in the UK, with males comprising 65% of the audience.
In February, the Mobile Entertainment Forum published its top 10 mobile entertainment trends for 2009, which predicted that the mobile internet will finally come of age this year, thanks to the ‘iPhone effect’ (see Top 10 mobile entertainment trends for 2009).
Analysys Mason forecast that the mobile broadband market will continue its rapid growth during the next five years and generate valuable new revenue streams for mobile network operators (see Mobile broadband market to continue its rapid growth).
