Mobile advertising revenues in the US and Canada are forecast to grow from $208 million in 2009 to approximately $1.5 billion by 2013, according to a new Parks Associates report.
Parks Associates estimates there were 62 million smartphone users in North America in 2008, with user penetration to reach 239 million in 2013.
It projects US 3G network data plans will reach 95% penetration by 2013, with Canada achieving 70% penetration.
Heather Way, research analyst, Parks Associates, said: “Mobile advertising is poised to take advantage of opportunities presented by the diffusion of 3G networks and devices such as the smartphone.
“Advertisers will begin to incorporate mobile into their media campaigns as this medium matures into a viable marketing space.”
In May, Magna forecast that US mobile advertising will grow by 36% this year, rising from $169 million in 2008 to $229 million (see US mobile advertising to grow by 36%).
Also released last month was a study by the Internet Advertising Bureau and PricewaterhouseCoopers, which revealed that mobile adspend in the UK was up 99.2% year on year in 2008, hitting £28.6 million (see IAB: UK mobile adspend hits £28.6m in 2008).
