IPC to launch Loaded and Nuts branded fashion sites

IPC Ignite has joined forces with Mainline Menswear to launch Loaded and Nuts branded fashion sites.

The new partnership will see www.loaded.co.uk and www.nuts.co.uk link directly to fashion pages powered by the Mainline Menswear’s website, which features over 4,700 products from 80 designer menswear brands.

Lad’s mag Loaded will support the launch with a promotion, including tagging across its fashion pages with ‘buy now’ referrals, from the October print issue.

The fashion section pages will also be promoted on Loaded’s website with a fashion tab added to the homepage and a number of Mainline Menswear special offers.

Nuts will support the new partnership with special Nuts‘ fashion coverage, with a selected on-trend product each week that will be discounted for readers from the August 27 issue.

In addition, the Nuts website will feature the weekly product on the homepage, along with advertising buttons.

James Thrower, associate publisher of Loaded, said: “Mainline Menswear stood out from other online retailers due to the extensive range of designer menswear it offers. This partnership provides the expanding Loaded and Nuts online audiences access to that huge range of products and adds even more value to our existing content experience.”

Stuart Hicks, managing director of Mainline Menswear, added: “Our aim is to provide the Nuts and Loaded audiences with the most up to date, on-trend men’s designer clothing in the UK, delivered to them in a timely and efficient manner.”

Loaded and Nuts recently reported ABCe figures over a six monthly period, with www.loaded.co.uk delivering an average of 316,334 monthly unique users and www.nuts.co.uk achieveing an average of 1,407,574 monthly unique users, according to IPC.