IPC launches central digital advertising operation
IPC Media is creating a central digital advertising operation called IPC Media Digital Sales.
The new department will bring together all the digital advertising and ad ops functions from across the company, made up of 27 advertising personnel and a 12-strong ad ops team.
Sam Finlay, currently IPC Ignite’s group advertisement director, will take the new role of head of digital sales.
Harry Harcus, currently head of ad ops for AOL Advertising, takes the new role of ad operations director across IPC Media, reporting into Finlay.
Evelyn Webster, IPC chief executive, said: “IPC has a number of powerful digital assets, from nme.com and goodtoknow.co.uk, to trustedreviews.com and whatsontv.co.uk.
“This restructure will allow our agency partners to access these brands via a single point of contact within the central digital team. The new unit brings the best people together in the most creative, flexible and responsive environment to meet our partners’ needs.”
Finlay added: “The creation of a focused digital sales department within IPC Media will give our partners a clear point of access not only to our powerful digital brands, but also the aggregated premium audiences which those brands together offer. By unifying all this resource we’re offering a huge breadth of opportunities – all available within a single sales team.”
The restructure will take place over the next few weeks.