Sky set for £1.5 million rebrand

Sky is set to spend £1.5 million on a rebrand in a bid to position itself as a more customer-friendly brand.

The broadcaster’s new-look brand is expected to be rolled out with Sky’s annual pre-Christmas marketing campaign, according to reports in the Financial Times.

A BSkyB spokesperson said: “We’re making some evolutionary changes to help us keep reaching out to more customers over time.”

Sky is also planning to launch Sky Songs, a subscription digital music service, during the build up to Christmas.