36% of US TV households have a digital video recorder
New research has found that 36% of TV households in the United States have at least one digital video recorder (DVR) – an increase from just 8% four years ago.
The study, from Leichtman Research Group, also found that 63% of all digital cable subscribers have ever used video on-demand (VOD), with 88% of this group having watched an on-demand program or movie in the past month.
Other findings include:
- 65% of DVR owners and 54% of digital cable VOD users agree (8-10 on a 10 point scale) that they usually watch recorded DVR or on-demand programs when there is nothing on regularly scheduled TV that they want to watch
- In households that have both a DVR and are VOD users, 57% start by watching live TV – in households that just have a DVR, 68% start with live TV
Bruce Leichtman, president and principal analyst for Leichtman Research Group, said: “Driven by cable, DBS, and Telco video providers pushing DVRs into the home as part of a combined HD/DVR set-top box, LRG estimates that DVRs will be in about 71 million households at the end of 2013 – double the number of households with DVRs at the end of 2008.
“LRG forecasts that DVR and VOD’s share of total TV viewing time in the US will increase from about 8% today to 18% at the end of 2013.”
The findings are based on a telephone survey of 1,300 households throughout the US.