AOL unveils new brand identity

AOL is launching a new brand identity to coincide with its spin-off from Time Warner next month.

The AOL will stay the same but be backed by a series of changing images including a fish, a skateboarder, a Polaroid camera and a high-heeled shoe.

Tim Armstrong, chairman and chief executive officer of AOL, said: “We have a clear strategy that we are passionate about and we plan on standing behind the AOL brand as we take the company into the next decade.”

The new identity was developed with brand consultancy Wolff Olins.

It will be officially unveiled on 10 December, when AOL becomes fully independent of Time Warner.