Television: The Public’s View

The ITC’s annual survey ‘Television: The Public’s View’ is published today and examines attitudes to terrestrial and cable and satellite television in the UK. The survey covers a range of topics including viewing habits, programme standards and regulation.

Viewing Habits The results of the survey show that people tend to under-estimate the time they spend watching ITV and BBC1, while they over

estimate the time that they spend watching Channel 4, BBC 2 and satellite channels.

When it comes to choosing which programmes to watch 72% of people claim to watch the same programmes regularly because they like them and know when they are on. 49% of people often make selections from a TV listings magazine and 47% people often read TV listings in a newspaper.