Mobile Case Study: Capital FM
Capital FM wanted to continue listener growth for their station and increase their ranking in music and overall categories within the UK App Store.
Client: Capital FM
Target: iPhone/iPod Touch users
Medium: Capital FM used geo-targeting to access the more than one million unique iPhone and iPod Touch users in the UK on the AdMob network each month.
Conclusion: The campaign delivered click-through rates of 1.35%, with conversion rates averaging 8%
View the full case study here:
External Link:
AdMob Capital FM Case Study
For more information please visit the AdMob website.