Americans spend average of 2.7 hours daily on mobile internet
Americans are spending an average of 2.7 hours on the mobile internet each day, new research from Ruder Finn has found.
Among the findings, the report reveals that 91% of mobile phone users go online to socialise compared to only 79% of traditional desktop users.
Michael Schubert, chief innovation officer overseeing digital strategy at Ruder Finn, said: “Mobile technology means that people no longer have to wait until they’re in front of their computers to do their work.
“And people are taking advantage of that; using mobile devices to do their core work while using desktops to navigate longer format and higher bandwidth content and tools. This is resulting in huge changes – and opportunities – across industries, making mobile an essential channel in keeping businesses competitive.”
The research underscores the rise of phone applications, said Ruder Finn. Three in five (61%) respondents download applications at least once per month while 36% of users download applications from social networking sites at least once per month.
The top socialise intents are:
- Instant message – 62%
- Forward e-mails (58%), content (40%) and photos (38%)
- Post comments on social networking sites – 45%
- Connect to people on social networking sites – 43%
Recent research from the GSMA and Accenture found that consumers want more internet connectivity on their mobile devices.
Andy Zimmerman, global managing director, mobility, Accenture, said: “Mobile networks are continuing to evolve beyond being a conduit for phone calls, to becoming the medium that lets everything talk with everything – and the key to this transition is embedded devices.
“Consumer interest is growing, and we believe that mobile network operators would be wise to consider moving rapidly and deliberately to stake out their space in the emerging embedded wireless value chain.”