The Internet comes to TV: Simon Daglish discusses online television advertising

Television advertising revenues are predicted to rise by more than 5% this quarter, according to latest agency estimates, which represents a £40 million boost to the industry, but the picture for online TV is dependent on different factors – principally getting the right price for a more highly targeted audience. Will advertisers pay enough for this to fund online content?  Can online TV raise its price?  Is the TV model broken?

Fox Interactive Media’s VP commercial director Simon Daglish brought a number of these issues to the fore at MediaTel Group’s ‘The Internet comes to TV’ seminar on Wednesday…

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