MediaTel launches new Online database with data for 10,000 sites

MediaTel has launched its new Online database, with thousands of additional sites, new UKOM data and cross media comparisons.

Comprehensive traffic data from UKOM – including unique audience, active reach and gender profile – is now available to subscribers for over 10,000 sites.

UKOM, the first industry currency for online media, launched in February, and new data will be added to MediaTel.co.uk every month.

Subscribers can access a summary screen for each site or channel (eg Yahoo, Yahoo Sport, etc) showing traffic trends, UKOM demographics plus a site profile and phone number.

Users can also carry out a single screen comparison of the latest data and trends for ABC, NRS, UKOM and ABCe using the new Cross Media Metrics analysis system.

The new Online database includes a host of downloadable charts, including advertising revenue, usage, behaviour and demographic breakdowns for UK internet users.