Sky launches 3D demo to promote new channel

BSkyB is set to show 3D demos in shopping centres across the UK to promote its new Sky 3D channel.

Sky will show 3D content to shoppers, including footage from last month’s London Fashion Week and the Arsenal v Man United match, ahead of its new channel launch next month.

Shoppers at London’s Westfield centre will be given 3D glasses to view the content this Friday, which will also include 3D tennis, golf, boxing, film and music footage, according to reports.

The satellite broadcaster plans to complete more than 100 3D demonstrations in shopping centres over the next 12 months to promote its 3D film, sport, entertainment and arts content.

BSkyB will roll out Sky 3D in pubs in April, broadcasting a live Premier League match in 3D every week.  25 matches from the upcoming World Cup finals in South Africa will also be produced for the channel.

Sky 3D will be made available to all Sky HD customers once 3D-ready televisions sets are on the market.  Models are expected from LG, Panasonic, Samsung and Sony.