Youth Media upgrades digital tools for advertisers

Youth Media has introduced a new range of branded app facilities on its YouthWire Desktop Platform, currently installed in PCs in 34 universities.

The Desktop Platform has previously been purely a channel for ad campaigns and interactive panels but now it will provide a new range of digital tools, such as widgets for marketing campaigns.

The YouthWire Desktop Platform is currently installed on more than 24,000 PCs in 34 universities with a reach of more than 650,000 individuals, as well as 26,000 PCs in 98 colleges, with a reach of more than700,000. Individual students average six sessions a month, with an average dwell time of 86 minutes, said Youth Media.

Justin Smith, director of Youth Media, said: “Our portfolio of media is unique within the educational marketplace and this ground-breaking initiative adds a powerful new solution to our range which will enable advertisers to really talk face to face with their selected target audiences.”