US newspaper websites get 74.4m unique visitors per month
US newspaper websites attracted an unprecedented 74.4 million unique visitors per month on average in the first quarter of 2010, new research has found.
The findings, part of a custom analysis provided by Nielsen Online for the Newspaper Association of America, also indicated that newspaper website users generated more than 3.2 billion page views during the first quarter, spending more than 2.3 billion minutes browsing the sites.
John Sturm, NAA president and CEO, said: “Newspaper publishers continue to experiment with aggressive new business models, leveraging trustworthy and robust content to attract large audiences to their digital properties month after month.
“As the economic outlook begins to improve, our industry will continue to shape its own future with digital products and services that grow audience and offer maximum value to advertisers.”
According to recent figures from comScore, newspaper websites are the most used and valued sites for consumers seeking credible and trustworthy local content and advertising online.
| Month | Unique Audience | Active Reach (%) | Page Views | Total Sessions | Total Minutes | Pages Per Person | Sessions Per Person | Time Per Person (mm:ss) |
|---|---|---|---|---|---|---|---|---|
| Jan-10 | 74,966,930 | 36.91 | 3,451,867,238 | 623,193,732 | 2,484,648,995 | 46 | 8.31 | 33:09 |
| Feb-10 | 76,097,361 | 37.82 | 3,080,669,030 | 556,582,281 | 2,214,130,029 | 40 | 7.31 | 29:06 |
| Mar-10 | 72,062,119 | 36.44 | 3,207,824,338 | 597,102,217 | 2,331,164,973 | 45 | 8.29 | 32:21 |
| Q1 Average | 74,375,470 | 37.06 | 3,246,786,869 | 592,292,743 | 2,343,314,666 | 44 | 7.97 | 31:32 |