IPC launches strategic review of niche titles

IPC Media is set to review its niche and specialist titles following the company’s restructure in January.

The strategic review will be conducted over the next few months and could spell the end of certain titles in IPC’s 80-strong consumer magazines portfolio.

IPC publishes over 85 print and online brands, including World Soccer, Amateur Gardening, the Railway Magazine and Model Collector.

In January, the publishing group announced plans to reorganise its business in a bid to create an audience-facing structure, reducing its five division to three – Connect for mass market women, Southbank for upmarket women and Inspire for men.

Evelyn Webster, CEO of IPC, said: “This restructure was the first phase in realising our long-term strategy and is working well. While print remains the engine that drives our business, we are increasingly focusing on accelerating the development of our multi-platform offerings to our consumers.

“As a result we need to review whether it is desirable for IPC to continue to publish the full range of brands that we currently own. This review may lead us to conclude that we sell some of our smaller titles to publishers where they would have a stronger strategic fit and will therefore benefit from a greater focus.”