UK flag US flag FR flag
|

CBS Outdoor UK signs new bus ad deal

CBS Outdoor UK signs new bus ad deal

Abellio bus signage

CBS Outdoor UK has signed a new five year contract with Abellio London and Abellio Surrey to manage the group’s advertising on its fleet of buses.

This follows recent deals with Transdev London United, London Sovereign and Go-Ahead Group.

Abellio operate approximately 6% of the London bus market, carrying 2.1 million passengers per week, said CBS.

Jason Cotterrell, commercial director at CBS Outdoor UK, said: “Securing the five year relationship extension with Abellio London and Abellio Surrey is extremely important to us, as it further strengthens CBS Outdoor’s position as the leader in transport advertising in the capital.

“The relationship we have with Abellio is first class and we look forward to driving advertising revenues forward from their media asset.”

Adwanted UK is the trusted delivery partner for three essential services which deliver accountability, standardisation, and audience data for the out-of-home industry. Playout is Outsmart’s new system to centralise and standardise playout reporting data across all outdoor media owners in the UK. SPACE is the industry’s comprehensive inventory database delivered through a collaboration between IPAO and Outsmart. The RouteAPI is a SaaS solution which delivers the ooh industry’s audience data quickly and simply into clients’ systems. Contact us for more information on SPACE, J-ET, Audiotrack or our data engines.

Media Jobs