Online video adspend to grow 48% this year
Online research firm eMarketer says that Google’s internet TV service will allow advertisers to gain a far more targeted audience and much bigger reach.
Online video adspend will grow a whopping 48% this year – the largest growth in any online format, said eMarketer.
According to eMarketer senior analysts David Hallerman and Paul Verna, the continued integration of TV and web, and the potential for online advertisers to reach the much larger TV market via Google TV, will boost ad spending on the medium.
According to recent figures from the Interactive Advertising Bureau and PricewaterhouseCoopers, US internet advertising revenues hit $5.9 billion in the first quarter of 2010, representing a 7.5% increase over the same period in 2009.
| 2009 | 2010 | 2011 | 2012 | 2013 | 2014 | |
|---|---|---|---|---|---|---|
| Video | 38.6% | 48.1% | 42.7% | 43.4% | 34.7% | 33.0% |
| Search | 1.4% | 15.7% | 8.6% | 10.1% | 5.9% | 7.0% |
| Banner ads | 3.8% | 8.2% | 6.7% | 11.8% | 7.7% | 4.8% |
| Lead generation | -13.8% | 5.5% | 6.6% | 8.4% | 7.0% | 7.4% |
| Sponsorships | -1.0% | 4.9% | 5.0% | 5.6% | 5.9% | 6.3% |
| Rich media | -8.3% | 4.7% | 3.5% | 4.7% | 3.0% | 3.1% |
| -27.9% | -5.4% | 4.4% | 7.9% | 2.4% | 3.6% | |
| Classifieds | -29.0% | -13.1% | -8.3% | 3.6% | 2.2% | 3.0% |
| Total | -3.4% | 10.8% | 8.4% | 12.1% | 8.9% | 9.3% |
Source: eMarketer, May 2010