Media Playground 2010: What next for the TV industry?

Five year forecasts for the television industry from the Broadcast panel at Media Playground 2010 –

Richard Bullwinkle, chief evangelist at Rovi Europe:

“Television will remain the centre for event viewing for everyone in the home, but we will see more fragmented viewing on personal devices.  Personal video content will play a much higher role.”

Anna Bateson, marketing director for Media & Platforms EMEA at YouTube:

“The majority of television will be watched on the traditional TV set but the way people choose their content will change.”

Lesley MacKenzie, group digital officer at LOVEFILM:

“People will be surprised how television content gets delivered in five years time, however, big brands will still dominate. Premium TV will always get paid for but the form it takes will be different.”

Ben Williams, head of advertising at SeeSaw:

“There will be a shift towards watching content on-demand and a move towards people streaming content.  The younger generation will also expect to have all content on any device.”

Michael Beecroft, digital trading director at Mediaedge:CIA:

“There will always be moments where people will want to watch TV, the traditional way, even in five years time.”