Telegraph Media Group has appointed Mark Challinor as its first director of mobile.
The former Associated executive will be responsible for generating revenue from the Telegraph’s mobile offering.
From July, Challinor will focus on reader and advertiser interactions, database opportunities, content distribution and new money-making opportunities, according to reports.
Challinor will report directly to Steve McLaughlin, the executive director of consumer revenues at Telegraph Media Group.
“TMG’s mobile offering goes from strength to strength. Our World Cup app, for example, has had over 300,000 downloads,” McLaughlin said.
“[Challinor] brings more than 20 years’ newspaper experience to the role, including two years as European president of the Independent Newspaper Marketing Association, between 2004 and 2006.”