The majority of US online video viewers think online video ads are at least as acceptable as television ads, according to the results of a survey from Frank N Magid Associates.
Fewer than a quarter of respondents thought online ads were more annoying than TV ads.
It found that nearly a fifth of men ages 18 to 24 thought online video ads were more acceptable than TV ads, while 10% of women the same age agreed. Older users tended to view the two as equivalent.
eMarketer recently revealed that almost 67% of US internet users – 147.5 million people – watch video online each month, and forecast that by 2014, this figure will rise to 77% of internet users, or 193.1 million people.
Elsewhere, it predicted that UK internet advertising will reach £3.79 billion this year.
By 2014, it expects this figure to be approaching £4.84 billion.