TV Viewing Round-up: August 2010
The holiday season saw viewing figures fall for all the terrestrial channels, with the exception of BBC One, which maintained a stable share during August.
BBC Two saw the biggest drop compared to summer 2009, although this time last year its viewing share was boosted by the World Championship Athletics.
Digital viewing was also affected by the end of season slump, although Channel 4’s viewing share was static on last year’s figures, perhaps helped by the grand finale of the last ever Big Brother series.
BBC One was the only digital channel to increase its viewing share – up 0.6% on 2009’s figures.
However, it’s not all doom and gloom – September’s viewing figures are expected to be up with the start of the new television season, which includes rating-winning shows such as The X Factor, new Spooks and ITV1’s popular Midsomer Murders.
In terms of Sky v Freeview’s viewing share – Freeview still has a much higher lead than Sky with all the top five terrestrial channels, particularly ITV1 and BBC One.
Additional content is available in this article for Adwanted Connected subscribers.
If you are interested in finding out more about a subscription please get in touch or find out more about Adwanted Connected.
If you are a subscriber, please log in.
MediaTel Group is hosting its first ever TV summit on 25th November, with ITV’s Adam Crozier, Walker Media’s Phil Georgiadis and Ebiquity’s Nick Manning. Click here for more information, or to book your ticket.