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MRG conference: latest currency updates

MRG conference: latest currency updates

MRG

To see a snapshot of where RAJAR, BARB, NRS, POSTAR and TouchPoints are now and what their users are asking for the future, watch the latest currency videos from the MRG conference in Malta today.

RAJAR

  • Jerry Hill, chief executive of RAJAR, talks to the MRG about the transition from a “radio industry” into an “audio industry”. Hill discusses some the changes to the sample in the coming quarter, and also the ways in which they are exploring the opportunity to provide respondents with alternative methods of reporting listening data. Click here to see how RAJAR will aim to “improve the survey so that they are in rhythm with industry change”.

BARB

  • Chief executive Bjarne Thelin and Simon Bolus, research director at BARB, talk about how they intend to capture viewing beyond the traditional measurement of seven days as well as how they are hoping to record viewing beyond TV’s and laptops/PCs.  They are piloting ‘live-in-field’ among 75 panel homes to this end. BARB are also exploring the potential of looking at ‘panel versus survey’ data. Click here to learn more.

NRS

  • The NRS’ immediate objective is to develop a way of looking at comparative print and online activity: “What is the net reach and frequency of both?” “What is the combined unduplicated audience of reach and frequency online?”  Steve Millington, client services manager at the NRS, speaks here about how the noted improvements to the response rates of the current survey will assist in getting closer to these conclusions.

POSTAR

  • James Whitmore, managing director of POSTAR talks to the MRG about the new measurement system, which will aim to help answer the ultimate question: “Where can I place my advertising to get the best available audience?”  With the help of KANT data, POSTAR will now be able to report how it is that people are moving around their home environments and the volumes of people that are passing through. Click here to see how POSTAR is changing.

TouchPoints

  • Since it’s launch back in 2006, TouchPoints is now made up of 55 subscribers – a mix of agencies, owners and an advertisers. It has been adopted by the industry as an ‘umbrella view’ of the consumer, as Belinda Beeftink, associate research director, reports. Now in its third stage, recent additions to the survey include questions from US company Keller Fay, experts on ‘Word of Mouth’, to help understand what influences the consumer – How do they communicate? How do they feel about advertising on video on demand? Click here to see if advertising is a key driver of Word of Mouth – encouraging news for the industry?

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