AOP’s Research Forum to focus on online behaviour

A week today, the AOP is running its Research Forum event, which is set to look at how online behaviour is changing and what it means for brands.

While advances in tracking technology provide the potential for masses of behavioural data, it is becoming increasingly complex to pick out the most pertinent, to understand how the trends can impact on strategy, return and competitive edge.

So how do publishers gain true insight into shifts in user behavior and use this for business advantage? And what are the challenges for researchers in delivering usable data from multiple channels?

The forum will discuss how to gain insightful behavioural data that can be best used by researchers and marketers.

Speakers at the event will include ITV’s Suzanne Lugthart; Starcom Mediavest Group’s Scott Thompson; dunnhumby’s John Butler; and Kantar Media’s Richard Asquith and Trevor Vagg.  MediaTel Group’s MD Derek Jones will be chairing the event.

The AOP Research Forum will take place on 17th November from 2pm at IPC Media in Southwark.  Click here for more information or to book your place at the ‘early booker rate’ (which expires tomorrow).