US ad spend up 6.4% in first nine months of 2010

Total US advertising spend saw a 6.4% year on year increase in the first nine months of 2010, according to Kantar Media.

In Q3 2010, ad expenditure was also up by a higher 8.7% compared to Q3 2009, representing the largest quarterly gain since the end of 2004.

“The advertising recovery expanded during the third quarter to include stronger participation by the long-tail of marketers beyond the Top 1000,” said Jon Swallen SVP Research at Kantar Media.

Read the full Editor & Publisher article here.