ABC Consumer Dec End 2010: Motoring – Buying & Selling
The Motoring – Buying & Selling magazine market was perhaps one of the worst hit sectors in the today’s ABC release.
All of the titles in the sector – which is mainly made up of Trader Publishing’s Auto Trader regional titles – saw their circulations fall by more than 10% over the year (and in some cases by as much as 40%).
The latest results indicate that potential/previous buyers now use the web equivalent to buy and sell cars, as well as sites such as eBay – diminishing the need for print titles in this sector.
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