Ofcom launches TV ad trading review
Ofcom has launched a review into competition in the TV advertising trading market in the UK.
The regulator will consult on whether or not to refer the UK TV advertising market to the Competition Commission for investigation.
The review will focus on the way airtime is sold by broadcasting sales houses and purchased by media buyers and advertisers. It will also look at the commercial relationships between stakeholders at all levels of the supply chain.
It will aim to establish whether the current model prevents, restricts or distorts competition and whether it has a detrimental effect on consumers.
The regulator is inviting responses until 22 July.
Click here to read Ofcom’s consultation.