YouTube and Hulu dominate online video viewing
The latest comScore Video Metrix has found that YouTube and Hulu are dominating the online video viewing minutes of US Internet users, with Hulu attracting nearly twice as many video ads as its nearest rival.
The Video Metrix for May 2011 service showed that 176 million US Internet users watched on average of 15.9 hours of online video content engaging in 5.662 billion viewing sessions during the month.
YouTube was the engine for the continued dominance of the Google Sites in online video, resulting in 147.2 million unique viewers, hugely ahead of second place online music video site VEVO with 60.4 million.
When looked at in terms of viewing minutes, Google broke the five-hour barrier with 311 minutes per viewer in the 2.17 billion sessions it claimed.
Second place in terms of minutes was the Hulu over the top (OTT) online video service with 217.8 minutes, even though it only boasted 28.5 million unique users and just under 200 million viewing sessions.
Hulu’s OTT service also generated the highest number of video ad impressions, 1.3 billion, out of the total of 4.6 billion video ads viewed by Americans in May 2011.
More than 2.0 billion minutes were spent watching videos ads totalled with Hulu delivering the highest duration of video ads at 560 million minutes.
Over four-fifths (83%) of the US Internet audience viewed online video. Video ads accounted for 12.6% of all videos viewed and 1.2% of all minutes spent viewing video online.
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