New TV apps are not being discovered

Apps are becoming increasingly popular with connected TV owners but new research shows that consumers are only using the apps they are familiar with.

According to Strategy Analytics Digital Home Observatory, the most popular apps in the US are Netflix, YouTube, Hulu Plus, Pandora and iPlayer.

By contrast, usage of a wide range of other apps, including Facebook, was extremely limited and they were generally perceived to be lacking in value and functionality.

“Surprisingly, most owners of connected TVs do not seem to have been particularly interested in apps when they bought the TV originally,” says Caroline Park, senior analyst at Strategy Analytics. “But when they find they can access media apps which give them more control over their video viewing, these often become the most important function.”

Click here to read the research report – TV Apps: Owners Won’t Give Them Up