YouTube launches Google AdWords for video

YouTube plans to launch Google AdWords for video in beta next week, in a bid to simplify video ad campaigns.

The platform, developed with AdWords technology, allows advertisers to create one campaign from a selection of video assets and only pay for video views.

A dashboard in the Google AdWords video platform lets advertisers set budgets, as well as monitor impressions, views, average cost per views, total costs, and website clicks.

Advertisers enter a headline, description and thumbnail, display URLs, destinations and more. A preview window gives advertisers a view into where and how the video will run.

Read the full MediaPost article here.