Netflix dumps Qwikster re-brand

Netflix has decided to shelf the idea of splitting the video service into two brands – Qwikster to sell DVDs and Netflix for streaming.

The businesses will still be split operationally but everything will remain under the Netflix brand and subscribers who have already signed up to both services will now just have one account.

However, the company has decided to retain the 60% price increase for subscribers, which was announced in July and took effect in September.

Netflix, which has been criticised by its subscribers and investors, announced the plans this morning before the US markets opened.

“It is clear that for many of our members two websites would make things more difficult, so we are going to keep Netflix as one place to go for streaming and DVDs,” Reed Hastings, the company’s co-founder and CEO said. “This means no change: one website, one account, one password… in other words, no Qwikster.”

Read the full paidContent.org article here.