Online video viewing up 36%

The UK internet population made over 785 million visits to online video websites in September 2011, up 36%, according to a new study – Online Video: Bringing Social Media to Life.

The research shows that UK internet users spend a huge 240 million hours each month watching online video content.

YouTube is now the third most popular site in the UK after Google UK and Facebook, dominating 70% of all visits to online video sites.

The study highlights the success of YouTube as UK internet users spend 184 million hours watching the Google-owned site’s content, with an average session time of 20 minutes.

In second and third place were BBC iPlayer and ITV player, representing a significant percentage of the remaining video site visits.

Read the full Rapid TV News article here.