ABC National Newspaper Round-Up: October 2011

The daily national newspaper market saw circulation figures drop once again in October – down by -1.2% PoP and -6.6% YoY overall.

Only two titles in the daily market posted an increase – the FT was up 0.1% PoP and i was up 14.7% PoP.

The Sunday market also saw circulation figures fall PoP (-2.0%) but increase 17.8% over the year (the year on year comparisons continue to be affected by the closure of News International’s News of the World).

Daily Newspaper Market

National Newspaper ABC Figures – October 2011

Quality Daily Titles

• Two titles in the Quality market enjoyed PoP increases – the Financial Times and i
• The Independent suffered the biggest percentage drop – down -24.6% PoP and -26.8% YoY
• The Times saw the biggest actual loss, however, down by almost 62,000 copies YoY
• The Telegraph remains the top-selling title with a total circulation of 604,000 copies

Mid-Market Daily Titles

• Both titles in the Mid-Market posted a -0.5% PoP decline
• The Daily Mail also recorded a -6.2% YoY drop, taking its total below 2m copies

Popular Daily Titles

• All titles in the tabloid market posted YoY and PoP declines
• The Daily Star suffered the biggest percentage drop, down -17.0% YoY
• However, The Sun posted the biggest actual fall – down by more than 188,000 copies over the year
• The Sun remains the top-selling daily title with a circulation of over 2.7m copies

Sunday Newspaper Market

National Newspaper ABC Figures – October 2011

Quality Sunday Titles

• All of the Sunday broadsheets suffered YoY and PoP percentage declines
• The Independent saw a -15.2% YoY and PoP drop
• The Sunday Times remains the top-selling Sunday Quality with a total circulation of 968,000 copies

Mid-Market Sunday Titles

• The Mail on Sunday enjoyed a small 1.0% PoP increase (up by more than 20,500 copies) – taking it back over the 2m copies mark
• The Sunday Express, meanwhile, posted a 23.2% YoY rise

Popular Sunday Titles

• All three Sunday red-tops enjoyed YoY increases (although all three also posted PoP declines)
• The Daily Star Sunday enjoyed a 97.9% YoY rise, while the People recorded a 58.1% YoY increase
• However, the Sunday Mirror remains in the lead with a total circulation of 1.77m copies after a 56.5% YoY jump

National Newspaper ABC Figures – May 2011 – Oct 2011

National Newspaper ABC Figures – May 2011 – Oct 2011