LG Smart TVs team up with YuMe to offer ad platform
LG Electronics has announced the launch of its integrated advertising platform on smart TVs.
The company’s complete ad solution includes in-app advertising support incorporated into LG’s app development SDK, management and optimisation of the publisher’s ad inventory, and ad monetisation through LG’s alliance with YuMe.
LG Electronics developed the LG advertising platform to strengthen the ecosystem of developers, publishers and users, creating a mutually beneficial platform in which developers can maximize revenues and users receive targeted, relevant and engaging advertisements.
The global, multi-device platform offers advertisers the immersive engagement of the TV’s large-screen experience combined with the interactive engagement of digital media.
LG and YuMe will be running pilot ad campaigns in the United States, starting with Toyota Motor Sales, the US arm of global automotive manufacturer Toyota, with other advertisers coming on board throughout November and broader advertiser participation planned for the spring of 2012.
Commenting on the launch, Sam Chang, general manager of LG’s Smart TV Innovation Development Group based in San Jose, said: “For advertisers like Toyota, the LG ad platform can be the third screen complementing on-line and mobile digital campaigns with an in-home shared viewing experience. As users discover the expanding content and application offerings on LG’s Smart TVs and connected devices, usage is growing rapidly which will provide advertisers with the audience and reach for both broad and targeted campaigns.”
“Toyota customers are watching video online, on their mobile phones and on TV, and we are excited to be able to reach this previously unreachable audience on Smart TVs,” said Dionne Colvin, national marketing media manager, Toyota. “At Toyota, we pride ourselves on our innovative approach to advertising, and as media consumption habits change, we see a real opportunity to further engage consumers through YuMe and LG.”
Publishers will be able to make use of the accessible, real-time reporting system and a host of other features. The LG ad platform, powered by YuMe’s ACE Relevance Engine, is a turnkey solution for publishers, which manages publisher ad inventory to optimise ad CPMs and supports a variety of ad sales models including YuMe’s Connected Audience Network.
Because the LG ad platform is integrated into LG Smart TV HDTVs, Blu-ray Disc players, Smart TV Upgraders and other LG Smart TV platforms, advertisers can run their campaigns on these devices as well as other connected CE devices participating in YuMe’s Connected Audience Network.
“The LG ad platform will enable several common digital ad formats such as interactive display banners, in-banner video and in-stream video as well as some new ad units such as click to sponsored applications and search related ad units,” Chang said. “This combination of LG’s innovative Magic Motion remote control allowing for point and click control of applications and YuMe’s advertising technology opens the way for developers, publishers and content owners to develop new content and ad models on one of TV’s most intuitive systems.”