RAB celebrates the best of UK radio in new ‘Britain Loves Radio’ campaign

Last week was a busy one for the radio community over in Golden Square. The RAB launched it’s new Britain Loves Radio marketing campaign, unveiled a new website and then moved offices all in the space of five days, proving it’s not only listeners that can multi-task while consuming the medium.

The six-figure marketing campaign will include radio, print, online and sponsorship and aims to stimulate more active consideration of radio as part of brand advertising campaigns.

The Britain Loves Radio theme runs across the new RAB website (www.rab.co.uk), which will showcase the best of UK commercial radio; highlighting both consumer facing news and events like Capital’s Jingle Bell Ball, as well as trade and industry developments and innovations.

The website includes a new Google-based interactive mapping system, designed and developed by MediaTel, making it even easier for media planners to plot radio advertising campaigns, showing coverage by reach, station, location, sales point and RAJAR or BARB region, with all maps exportable into planning presentations.

Simon Redican, RAB Managing Director said: “Britain’s love of radio has never been stronger, with commercial radio enjoying record audiences. The Britain Loves Radio campaign seeks to bring this influence to life for advertisers.”

Meanwhile the RAB’s former neighbours in Golden Square were dividing opinion- and gaining a huge amount of publicity- over their decision to ban Cliff Richard from their newly launched station, Absolute Radio 60s. They will no doubt be hoping the latest addition to their digital portfolio is as successful as Absolute 80s,  which reached the 1 million listener mark in the latest set of RAJAR figures. This week sees the launch of Absolute Radio 70s, presumably another Cliff free zone.