Smart TV ownership up 1% over Christmas

A YouGov survey in November 2011 revealed that one in 10 people in the UK owned a Smart TV – with 15% of UK consumers saying they would own one within the next 12 months.

YouGov re-ran the survey in January to see if Christmas would provide a welcome boost but ownership of Smart TVs in the UK only increased by 1% from December to January. Meanwhile, HDTV ownership increased by 4% (from 55% to 59%).

The Nintendo Wii and other games consoles that can access TV content saw a big uplift in sales/ownership over the festive period. Wii ownership, for example, increased by 4%. Ownership of a games console that can access TV programmes in the 18-24 age group jumped from 7% before Christmas to 25% in January.

The modest increase in Smart TV ownership was mostly driven by males – increasing from 10% to 13% over Christmas and January – and those aged 35 to 44 (also a 3% uplift), according to YouGov.