ABC December 2011: Newspaper sites see usage drop in December
The UK’s national newspaper websites saw usage figures fall in December, with almost all audited sites recording a drop, with the exception of The Independent.
The Independent was the only site to record an increase during the Christmas month, up 11.0% on November.
However, all the other websites in our analysis posted percentage declines. guardian.co.uk suffered the biggest actual loss – down by more than 762,000 daily average unique browsers (-21.0% MoM).
The MailOnline remains the UK’s busiest site with 4.8 million unique browsers each day (on average).
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