3D TV sales are up but 3D is not a crucial feature

3D TVs accounted for 11% of all flat-panel TV sales in Q1, nearly double that of last year, and 22% of all sets over 40 inches sold featured 3D capability, according to the NPD Group’s Retail Tracking Service.

In the US, Q1 volumes grew nearly 74% in units and 64% in revenue over last year.

However, despite the results, consumer engagement remains low. Ben Arnold, director of industry analysis for The NPD Group, said: “Few consumers cite watching content in 3D as a reason for purchasing a TV, indicating that other factors such as screen size, resolution, and internet connectivity hold more importance.”

Read the full RapidTVNews article here.