34m UK viewers to watch sport this summer

Over 34 million UK viewers will watch sport on TV over the summer, according to Freeview research.

30% of respondents claimed that sport in HD is an important part of the experience, while just 1% said 3D of smart TV was important. The YouGov survey found that 16% of viewers cited the BBC iPlayer as important part of their sporting experience, with 9% citing DVRs.

14% of viewers are expected to watch sport on a laptop, while 5% will watch sports content on a tablet. 7% plan to watch on their smartphone at some point.

Read the full DigitalTVEurope.net article here.