Google integrates AdMob into Adwords

Google has integrated its mobile technology AdMob into its AdWords platform, two years after its AdMob acquisition.

The move should enable advertisers to reach users on more than two million websites and over 300,000 mobile applications.

“It also helps AdMob developers and publishers increase their revenue by giving them access to a large number of new advertisers,” Jonathan Alferness, director of product management for mobile ads, said.

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