AA Forecasts Staggered Recovery For UK Media Spend
The Advertising Association has released its latest UK media forecasts which anticipate that spending in Q1 2002 will fall by -11.3%. Ad spend in the UK will total £12,120 million in 2002, says the AA.
| UK Media Forecasts From The Advertising Association | |||||||||
| Spending (£ million) | |||||||||
| Total | TV | Radio | Outdoor & Transport | National Newspapers | Regional Newspapers | Consumer Mags | Business Mags | ||
| 2002 | Q1 | 2710 | 797 | 113 | 150 | 516 | 711 | 181 | 241 |
| Q2 | 2944 | 897 | 127 | 179 | 528 | 735 | 202 | 275 | |
| Q3 | 2780 | 808 | 126 | 175 | 465 | 715 | 195 | 295 | |
| Q4 | 3040 | 995 | 133 | 177 | 524 | 707 | 216 | 288 | |
| 2003 | Q1 | 2850 | 850 | 121 | 162 | 552 | 731 | 189 | 245 |
| Q2 | 3117 | 972 | 139 | 192 | 569 | 753 | 212 | 281 | |
| Q3 | 2926 | 852 | 195 | 189 | 499 | 739 | 206 | 307 | |
| Q4 | 3227 | 1064 | 142 | 191 | 568 | 731 | 233 | 298 | |
| Growth (%) | |||||||||
| 2002 | Q1 | -10.0 | -11.9 | -6.4 | -8.1 | -15.8 | -2.0 | -3.3 | -18.4 |
| Q2 | 0.5 | 0.3 | 5.7 | 0.7 | 2.3 | 1.2 | 1.7 | -7.1 | |
| Q3 | 1.7 | 3.4 | 5.8 | 0.2 | 2.0 | 2.4 | 4.9 | -7.2 | |
| Q4 | 4.8 | 5.3 | 5.5 | 8.9 | 7.7 | 3.6 | 4.8 | -1.3 | |
| 2003 | Q1 | 5.2 | 6.7 | 6.7 | 8.1 | 6.9 | 2.8 | 4.5 | 1.5 |
| Q2 | 5.9 | 8.4 | 9.2 | 7.3 | 7.6 | 2.4 | 4.9 | 2.1 | |
| Q3 | 5.3 | 5.5 | 6.9 | 7.9 | 7.2 | 3.4 | 5.5 | 3.9 | |
| Q4 | 6.1 | 7.0 | 6.7 | 7.9 | 8.4 | 3.4 | 7.6 | 3.4 | |
| Source: Advertising Association, March 2002 | |||||||||
