ABC April: MailOnline down 324,000 as half of newsbrands record declines
In its second consecutive month of decline, MailOnline lost almost 324,000 daily browsers in April following a -2.32% drop, keeping its total audience under 14 million.
However, despite the decline, MailOnline still has almost double the number of daily browsers as guardian.co.uk – the UK’s second best-read online newsbrand – which recorded a little under 7.3 million online browsers in March, following a -1.17% period decline.
Nine newsbrands in the top 18 recorded declines in April.
The dailystar.co.uk put in the worst performance, dropping -16.27% and shedding -98,752 daily browsers, whilst The Independent was down -6.14% and lost -152,451.
The best performance was recorded by the Liverpoolecho.co.uk which added an extra 37,998 online readers – up 10.69%, month on month.
| Site | Apr 15 Daily Average Unique Browsers | Mar 15 Daily Average Unique Browsers | Change | % Change |
|---|---|---|---|---|
| MailOnline | 13,639,516 | 13,963,077 | -323,561 | -2.32 |
| guardian.co.uk | 7,204,242 | 7,289,446 | -85,204 | -1.17 |
| Telegraph | 4,003,543 | 4,119,272 | -115,729 | -2.81 |
| Trinity Mirror Nationals | 3,736,801 | 3,844,759 | -107,958 | -2.81 |
| The Independent | 2,332,120 | 2,484,571 | -152,451 | -6.14 |
| Metro | 1,307,548 | 1,202,103 | 105,445 | 8.77 |
| express.co.uk | 780,916 | 823,652 | -42,736 | -5.19 |
| dailystar.co.uk | 508,366 | 607,118 | -98,752 | -16.27 |
| manchestereveningnews.co.uk | 498,010 | 464,638 | 33,372 | 7.18 |
| www.liverpoolecho.co.uk | 393,571 | 355,573 | 37,998 | 10.69 |
| standard.co.uk | 391,422 | 369,984 | 21,438 | 5.79 |
| Wales Online | 221,482 | 238,782 | -17,300 | -7.25 |
| Birmingham Mail | 184,931 | 175,190 | 9,741 | 5.56 |
| Newcastle Chroniclelive.co.uk | 183,146 | 167,927 | 15,219 | 9.06 |
| Teesdide Evening Gazette | 79,951 | 75,245 | 4,706 | 6.25 |
| Daily Post (Wales) | 54,353 | 53,587 | 766 | 1.43 |
| Coventry Telegraph | 49,177 | 56,611 | -7,434 | -13.13 |
| Huddersfield Daily Examiner | 45,879 | 41,869 | 4,010 | 9.58 |
