ABC Consumer Jan-Jun 2010: TV Listings

It was a poor period for TV Listings magazines, with only two titles managing an increase in circulation.

TV Choice remains the most popular listings magazine among television viewers, with IPC’s What’s On TV as its closest competitor.  However, both titles saw their circulations decline this year.

IPC Media’s TV & Satellite Week and H Bauer’s Total TV Guide were the only titles to boost their circulations this year.

However, these increases weren’t enough to prevent an overall market decline of 4.3% year on year.   Although, the closure of H Bauer’s TV Quick may provide a small boost to other TV Listing titles in the next release.

Liz Watkinson, publishing director of H Bauer’s Listings portfolio, said: “Our readers enjoy being the first to know about new programmes and TV technologies, we’ve responded to this by adding a popular section on digital news to help readers keep up with the latest developments.”

It was a similar picture in the Soap magazines sector, with all three titles suffering losses.  Despite this, Hachette Filipacchi’s Inside Soap remains the market leader ahead of its rival titles – Soaplife and All About Soap.