ABC Consumer Jan-Jun 2011: Men’s Lifestyle
The Men’s Lifestyle sector is continuing to struggle – down 4.4% overall on this time last year.
The free titles – Shortlist and Sport – remain in poll position ahead of paid-for titles Men’s Health and FHM. RWD – the free music mag – saw the biggest percentage increase in the men’s market – up 38.5% YoY.
However, it is a bleak picture for some of the best known men’s brands, with FHM, GQ, Men’s Health, Nuts and Zoo all posting both YoY and PoP declines.
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