ABC Consumer Jan-Jun 2010: Women’s Monthly

Condé Nast’s Glamour still tops the Women’s Monthly sector with a total circulation of more than 526,000 copies, despite seeing no change over the year.

The handbag-sized magazine’s circulation remains similar to this time last year, however, its two closest competitors have lost readers, which will have helped it maintain its leading position.

Despite being the second and third most popular titles in this sector, ASOS.com and NatMag’s Cosmopolitan have had a poor quarter, both suffering year on year declines.  However, they aren’t the only ones.   A total of 13 titles in our Women’s Monthly analysis saw their circulation figures drop this year.

Cosmo, Psychologies, Candis and Spirit & Destiny posted the highest year on year percentage declines.

However, its not all doom and gloom in the Women’s Monthly sector – a number of titles enjoyed a boost this period, including IPC Media’s woman&home, Essentials and InStyle.  NatMag’s Prima, Harpers Bazaar and Zest also performed well, as did Hachette Filipacchi’s Red.

Kevin Hand, chairman of Hachette Filipacchi UK, said: “The growth of Red and ELLE Decoration, especially, demonstrate that consumers are continuing to invest in luxury lifestyle titles despite the downturn.”

Of the 25 titles in our Women’s Monthly analysis, the total circulation is down 1.3% on last year.

MediaTel Subscribers can get quick access to all the latest circulation figures in our new ABC Circulation: Consumer Magazines.

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