ABC Consumer Jan-June 2013: Women’s Lifestyle
Free title John Lewis Edition remains at the top of the Women’s Lifestyle sector, despite a small period-on-period (PoP) decline of -1.7%.
ASOS.com – another freebie – remains in second place, but after changing the way it reports its figures from yearly to half-yearly, there is no comparable PoP data. The popular magazine for the online retailer secured a circulation of 446,055.
Another freebie, Stylist, has maintained its place in third after posting positive figures for five consecutive periods, while Glamour remains in fourth position for the second period running, down -5.6% PoP and -14.8% Year on Year (YoY).
Hearst Magazines’ Good Housekeeping stays in fifth with a -3.3% drop in sales PoP, almost matched by a -3.2% drop YoY.
Last period – July to December 2012 – the Women’s Lifestyle sector was looking healthy, with ten titles posting YoY increases and twelve PoP increases.
This period looks bleaker, with 22 of the 27 titles recording both PoP and YoY declines.
Company, WM The Womans Magazine and Elle were all hardest hit this period, with declines of -29.7%, -13% and -12.3%, respectively.
| Title | Publisher | Jan-Jun 12 | Jan-Jun 13 | Actual Change | YoY % Ch | Jul-Dec 12 | PoP % Ch |
|---|---|---|---|---|---|---|---|
| Total | 6,002,177 | 5,917,709 | -84,468 | -1.4 | 5,770,895 | 2.5 | |
| John Lewis Edition | John Brown | 480,241 | 487,550 | 7,309 | 1.5 | 496,000 | -1.7 |
| ASOS.com | Asos.com | n/a | 446,055 | n/a | n/a | n/a | n/a |
| Stylist | Shortlist Media Ltd | 431,266 | 435,768 | 4,502 | 1.0 | 433,482 | 0.5 |
| Glamour | Conde Nast Publications | 470,138 | 400,371 | -69,767 | -14.8 | 424,077 | -5.6 |
| Good Housekeeping | Hearst Magazines Ltd | 408,569 | 395,661 | -12,908 | -3.2 | 409,326 | -3.3 |
| Woman & Home | IPC Media | 353,731 | 340,239 | -13,492 | -3.8 | 352,586 | -3.5 |
| Cosmopolitan | Hearst Magazines Ltd | 353,413 | 300,255 | -53,158 | -15.0 | 308,482 | -2.7 |
| Hello! | Hello! Ltd | 352,985 | 281,831 | -71,154 | -20.2 | 286,718 | -1.7 |
| Yours | Bauer Consumer Media | 280,804 | 274,030 | -6,774 | -2.4 | 272,040 | 0.7 |
| Prima | Hearst Magazines Ltd | 264,312 | 250,628 | -13,684 | -5.2 | 256,053 | -2.1 |
| Marie Claire | European Magazines Limited | 255,021 | 230,973 | -24,048 | -9.4 | 255,333 | -9.5 |
| Red | Hearst Magazines Ltd | 226,116 | 202,463 | -23,653 | -10.5 | 217,806 | -7.0 |
| Look | Evarn Ltd | 250,071 | 200,265 | -49,806 | -19.9 | 225,296 | -11.1 |
| Vogue | Conde Nast Publications | 205,033 | 193,007 | -12,026 | -5.9 | 203,356 | -5.1 |
| Candis | Newhall Publications | 223,584 | 184,752 | -38,832 | -17.4 | 208,425 | -11.4 |
| Elle | Hearst Magazines Ltd | 189,568 | 170,286 | -19,282 | -10.2 | 194,253 | -12.3 |
| Grazia | Bauer Consumer Media | 190,053 | 168,030 | -22,023 | -11.6 | 186,493 | -9.9 |
| InStyle | IPC Media | 163,432 | 147,219 | -16,213 | -9.9 | 165,903 | -11.3 |
| Harrods Magazine | Harrods Ltd | 109,913 | 117,262 | 7,349 | 6.7 | 120,666 | -2.8 |
| Harpers Bazaar | Hearst Magazines Ltd | 119,274 | 112,895 | -6,379 | -5.3 | 111,353 | 1.4 |
| Essentials | IPC Media | 119,087 | 111,333 | -7,754 | -6.5 | 117,594 | -5.3 |
| Women’s Health | Hearst-Rodale | 100,289 | 102,116 | 1,827 | 1.8 | 102,007 | 0.1 |
| Company | Hearst Magazines Ltd | 143,269 | 90,726 | -52,543 | -36.7 | 129,058 | -29.7 |
| Vanity Fair | Conde Nast Publications | 100,692 | 88,377 | -12,315 | -12.2 | 97,736 | -9.6 |
| Tatler | Conde Nast Publications | 87,004 | 84,285 | -2,719 | -3.1 | 87,102 | -3.2 |
| Psychologies | Kelsey Publishing Ltd | 92,302 | 73,357 | -18,945 | -20.5 | 77,608 | -5.5 |
| WM The Womans Magazine | Media Wales Ltd | 32,010 | 27,975 | -4,035 | -12.6 | 32,142 | -13.0 |