ABC Consumer Jul-Dec 2010: Women’s Lifestyle
Condé Nast’s Glamour still tops the Women’s Lifestyle sector with a total circulation of more than 500,000 copies, despite seeing a slight decline in sales over the year.
Going straight in to number two with a debut ABC figure of more than 456,000 copies, Morrison’s Health & Beauty Guide is proving to be a popular choice among shoppers since its launch in May last year.
The free publication from Morrisons has pushed the £1.75 title ASOS.com in to third place. However, the fashion title enjoyed a small increase in circulation during the period, taking its total to over 451,000 copies.
Overall, the Women’s Lifestyle sector recorded a mixed set of results. 13 titles in the group posted year on year declines, while 12 magazines enjoyed year on year increases.
The biggest winners include River Publishing’s Healthy, IPC Media’s Essentials and Nat Mag’s Harpers Bazaar, which all saw their circulation rise year on year. woman&home, Good Housekeeping and Yours also did well.
However, some titles were less fortunate, with Top Sante Health & Beauty, Spirit & Destiny, Company and Psychologies all seeing their circulation figures fall over the year. Cosmopolitan, Prima, Marie Claire and Candis also posted declines.
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