ABC Consumer Jul-Dec 2011: Home Interest
Ideal Home has overtaken Country Living to take the lead in the Home Interest sector, though both titles posted YoY and PoP declines.
Overall, the Home Interest market is up 5.2% on last year and 2.2% on the first half of 2011 but a number of titles suffered losses this release, including House Beautiful, 25 Beautiful Homes and Coast.
However, some brands saw sales increase, including Homes & Gardens, Living etc and Country Homes & Interiors.
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